Fresh Thinking: Meet MSC at Fruit Logistica 2025

Fresh fruits and vegetables are a cornerstone of a healthy diet, providing essential vitamins, minerals, fibre, and antioxidants. Public health campaigns worldwide promote eating at least five portions of fresh produce daily, reflecting its critical role in nutrition. This demand drives the immense fresh produce market, which is valued at USD 726.20 billion in 2024 and expected to grow annually by 6.42% over the next 5 years, according to Statista¹.

Refrigerated Transport: A Critical Link in the Fresh Produce Supply Chain

The journey from field to table requires expert care to ensure fruits and vegetables arrive fresh and in prime condition. MSC is a leader in refrigerated shipping, with a fleet capable of carrying nearly half a million reefers at any given time. Our energy-efficient technologies and tailored solutions preserve quality and extend shelf life. 

At your Service: Connecting Local Markets, Globally

With an extensive ocean and inland transport network, MSC connects producers and retailers worldwide, ensuring seamless delivery from farm to fork. Our experts will be on site to discuss recent developments in our global services, including improvements to our Southern Africa network featuring new connections to Walvis Bay, our new transshipment hub in Southern Africa West Coast, and broader links across Mozambique, Tanzania, and Kenya. In addition, our standalone East-West network, set to commence in February 2025, will also optimize direct connections between Asia, Europe, and the Americas. Join us at our stand to explore how these updates can streamline your supply chain and ensure your fresh produce reaches global markets in top condition.

Meet us at Fruit Logistica 2025

Fruit Logistica is the premier annual event for the global fresh produce industry, offering a forum for stakeholders across the entire value chain to discuss important developments and exchange ideas. Discover how MSC’s reefer solutions can help you optimize your supply chain and meet the growing demands of the fresh produce market. Visit our stand to meet our team of reefer experts, explore our energy-efficient technologies, and discuss how we can tailor our services to meet your unique cold chain requirements.

Event Details:
Date: 5 – 7 February
Time: 9am – 6pm (9am – 4pm Friday)
Venue: Messe Berlin
MSC Booth: Hall 26, Stand H31

Find out more about MSC’s fruit and vegetable expertise, or read more about our reefer solutions for all your perishable shipping needs. 





^{1 Fresh Fruits - Worldwide | Statista Market Forecast}