HortiFlora: Join MSC at Ethiopia’s Premier International Horticulture Trade Fair

MSC is coming to HortiFlora for the first time. Our refrigerated and frozen (reefer) cargo experts will be among the 100+ exhibitors at Ethiopia’s premier international horticulture and floriculture trade fair, taking place in Addis Ababa from 1-3 April 2025.

A major event for the horticultural sector

HortiFlora brings together growers, suppliers and service providers from Africa and beyond. Featuring fragrant and colourful displays of fruit, vegetables, herbs, and flowers, it’s an inspiring setting in which to network, exchange ideas and learn about Ethiopia’s blossoming horticulture sector.

Did you know?

Ethiopia is one of the world’s top five cut flower exporters.

Deliver fresh and vibrant produce with MSC

MSC’s reefer experts will be on hand throughout the event to discuss our tailor-made solutions for perishable goods such as mangetout, sugar snaps, banana, avocados and flowers. By using advanced temperature-control and tracking technology, we preserve freshness and quality over long distances – helping to extend shelf life, minimize spoilage and reduce costs.

Our teams in Africa offer:

• One of the world’s largest reefer fleets, featuring cutting-edge Controlled Atmosphere (CA) technology
• Our new iReefer solution for real-time remote container tracking and monitoring
• Global connectivity, with 166 weekly calls at 65 African ports
• Seamless door-to-door deliveries via our inland network (road, rail and barge)
• Cross-border solutions and documentation support
• Cargo coverage to the final inland destination

Meet MSC’s reefer experts

Our reefer specialists from Ethiopia and Kenya look forward to seeing you at stand A3.28 in Millennium Hall, Addis Ababa from 1-3 April.

Find out more about HortiFlora 2025.

[Related links]

• Learn more about our reefer cargo solutions, including iReefer.
• Download our Reefer Brochure.