MSC Creates Mobile Game to Raise Awareness on Sustainability in Shipping

MSC is pleased to announce the launch of a first-of-its-kind shipping game: The Sea Rider.

Available on the Apple Store (for iOS) or Google Play (for Android) for everybody, the game provides fun, engaging entertainment for the users, who can navigate a giant container ship, collect coins and gather points.

While featuring MSC’s green fleet including some of the world’s largest container ships and the actual MSC global network of some 200 ocean services worldwide, the game also provides insights into MSC’s environmental performance and sustainability approach.

Users will not only learn about some of the company’s activities around preserving the environment, but practically they will have to sling the ship from one port to another while minimising the environmental impact. This might include adapting the vessel speed, or avoiding whales.

Conducting shipping operations in a sustainable, ethical way

MSC is a responsible company with a longstanding nautical heritage and passion for the sea. As an active member of the United Nations Global Compact, and supporter of the UN’s 2030 Agenda for Sustainable Development, MSC is pleased to introduce The Sea Rider game as a way to raise awareness on the importance of conducting container shipping operations in a sustainable way.

Recently, the company published its 2018 MSC’s Sustainability Report highlighting some key achievements from various companies in the MSC Group. To download a copy, please go to msc.com/sustainability.